Saturday, 21 December 2013

Facebook New(s) Feed with auto play VIDEO .... :(

Your Facebook News Feed will soon be filled with video adverts that auto-play

If you weren’t annoyed enough by how intrusive Facebook can be both with its adverts and communications from “friends.” Don’t expect to be any happier with the social network this Thursday. That’s the day Facebook introduces video advertising that automatically starts playing as part of your News Feed.


If you think you’re safe from such videos because you surf Facebook on your smartphone, think again. They will auto-play on both desktop and web versions of the social network, appearing as a natural extension of your News Feed. Facebook says this won’t impact data plans because the videos are downloaded to a device in advance when a WiFi connection is detected. However, Facebook is also overlooking the fact some people have data caps on their home broadband, and playing video is going to reduce your smartphone’s battery life.

It’s unclear how often these video adverts will appear, but they can be up to 15 seconds long. Facebook is also well aware that such ads can annoy users, and that’s part of the reason why they are launching so late this year. However, I can’t see what’s changed to stop that annoyance. Videos auto-playing, even when they aren’t adverts, is frustrating.

The main reason Facebook is pushing ahead with this simply comes down to cash. TV advertising is worth over $66 billion a year, and they want a piece of the action. If it proves profitable in the short term, then expect it to become a permanent fixture on your News Feed next year.

Facebook is predictably presenting the video ads as a positive addition for consumers to the service that aims to enhance the quality of News Feed adverts. Initially only a small subset of Facebook users will see them, with the first video being for the movie Divergent. It will play automatically without sound and you can’t stop it playing. However, if you click or tap the video it will go full screen and the sound will start playing. Once finished, two more videos will be presented to watch.





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Thursday, 12 December 2013

Do u think you are Drinking a FRESH COFFEE ? ABSOLUTELY NOT - 'World's First' All-in-One Coffee Machine Roasts,Grinds and Brews..

Roast-Grind-Brew Coffee Machine

After involving 17 steps in 6 months of Processing, do you think your coffee is FRESH?

To avoid this Bonaverde is working on a machine that turns green coffee beans into the drink we love.

'World's First' All-in-One Coffee Machine Roasts, Grinds and Brews

Serious coffee drinkers can spend a lot of time roasting, grinding and brewing a morning cup of joe, but a new gadget takes all of those processes and rolls it into one machine.



Bonaverde, which claims to be the world's first all-in-one coffee machine that roasts, grinds and brews, turns raw green coffee beans into fresh black coffee with a push of a button. One cycle can make as many as 12 cups of coffee, and can be customized based on roast intensities and personal preferences. From start to finish, it takes about about 12 to 14 minutes to turn raw, unroasted beans into a cup of coffee.

The campaign, which ends Sunday, has received more than $640,000 in backing so far. Each machine costs $300.

If the concept takes off, it could usher in a whole new market for farmers who would sell raw coffee beans directly to consumers. Bonaverde says the brewer system bypasses the huge commercial and bureaucratic delays that come with the coffee trade, which can take months.

Although coffee purists might take issue with the beans being ground so quickly after roasting, or dislike the fact that you can’t adjust temperature settings or brew time, Bonaverde promises that its coffee is more delicious than what you would get from a drip brewer.

Raw green coffee beans to fresh black coffee at a single push of a button. Let's change coffee. Together.
Together we can change the way coffee is perceived, traded and prepared. By selling green raw coffee beans from farmers to consumers directly, we aim at revolutionizing the second biggest commodity market in the world and making farmers become faces. We developed the world‘s first roast-grind-brew coffee machine to shift the roasting process to the customer and enable everyone to roast their own coffee.


a) Drinking freshly roasted coffee will get you the freshest coffee ever tasted. 
b) It will also get you an extremely well-balanced coffee as the beans don’t stand a chance to develop the acidity and bitterness that usually derives from storing. 
c) Absolutely no waste. Bonaverde’s green beans come in jute bags - no paper, no plastic and certainly no aluminum! 
d) Last but not least, probably the most groundbreaking thing about roasting your own coffee: You’ll get the raw beans directly from the farmer. You skip what is currently up to 17 steps between the farmer and yourself, and gain complete transparency on your coffee bean’s value chain. And it also means that farmers finally get more for their beans!

Roast

After 2 years of burning beans we found the perfect temperature to time relation and finally perfected the art of roasting in this small machine. We use a rotary system within a high-alloyed stainless steel container and an air vent system that absorbs the smoke and only unleashes the scent of freshly roasted coffee beans.

Grind


Implementing a high quality ceramic cone grinder we are able to reduce grinding time and increase coffee powder consistency. Therefore, grinding takes less than 90 seconds and results in a 'fine' ground coffee powder that is perfectly suitable for making filter coffee.

Brew


We've integrated recycable water and coffee filters and are using a so-called rain shower brewing method. Due to the relatively small amount of beans the roasting process only takes 3-4 minutes, so your morning coffee will be ready once you get out of the shower.

Direct Trade Natural Coffee


We import our beans from selected farmers and sell them directly to the consumer via an online marketplace. By disintermediating the value chain and trading raw beans that are not subject to coffee taxation we are able to source high quality coffees and pay farmers fair prices. We exclusively trade pure Single Origin Coffee beans, as their purity allows customers to distinguish the tastes of different origins and identify their favorite grade.




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Sunday, 1 December 2013

BLACK FRIDAY Shocking SHOPPING : safety is not guaranteed so Make 1% discount for online shopping because Shoppers Fight for Their Right to Shop !!

Black Friday Shopping

IBM found that just about 1% of purchases and traffic on ecommerce websites for Black Friday and the week as a whole were directly generated by social media sites. To put that another way, only 1% of orders on shopping sites came from people who visited a social network immediately before. That number, which is based on IBM tracking transactions across 800 U.S. retail websites, didn't improve much from the previous year.

"I would essentially describe it as being flat year-over-year, no dramatic change," Jay Henderson, strategy director at IBM Smarter Commerce, told Mashable in a recent interview. While these findings may frustrate some marketers who poured resources into social media campaigns, Henderson is quick to note that

social networks do have a "huge indirect influence" on shopping decisions by building brand and product awareness
"Social doesn't have the ability so far to drive traffic or sales directly to the site," he says. "It tends to have more of an indirect influence on purchases."
Shoppers may not go straight from seeing a product on Facebook or Pinterest to buying it on an ecommerce site, but rather stop off at a few other websites in between before finally making a purchase. The trick is figuring out how to measure how much influence engaging with a product or brand originally on one of those social networks had in the eventual purchase. 


Adobe Digital Index, for example, found that there were more conversations on social media about "Black Friday" than "Thanksgiving Day." Amazon was the most referenced retailer for the two-day period with 450,000 posts, followed by Walmart with 300,000 posts.

Socialbakers, a service that tracks social media analytics, found that ShoeDazzle and Macy's had the most brand interactions on Facebook on Black Friday while Walmart attracted the most new Facebook fans.

While this data shows brand awareness on social media during the peak shopping week, it doesn't prove that these mobile and Internet-powered mentions resulted in any direct sales.

IBM tried to address this by analyzing the indirect influence on holiday shopping orders from two of the biggest social networks, Facebook and Pinterest. Shoppers referred from Facebook were found to have an average order value of $52.10, while shoppers referred from Pinterest had a much higher average order value of $92.51. Facebook, however, was found to convert sales at nearly four times the rate of Pinterest, which Henderson credits to Facebook having more sophisticated ad tools.



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IBM hopes to capture the connection between someone browsing shirts on Pinterest and then buying some of those shirts later in the day. It's not an exact science some other material could have influenced that person in the interim but it's at least a start.

"Our ability to attribute success to the influence of social media will improve over time," Henderson says. "As long as you can show the influence that social media is having on the eventual purchase, that should be more than enough too justify the investment that marketers are making in those channels."


safety is not guaranteed !!

This Black Friday, maybe you should hide yo kids and hide yo wife, cause Black Friday shoppers are doing a lot more than snatching yo people up. During the past few years, this unofficial holiday has become associated with violence, inhumanity and terror, and RSVLTS has cut together a video showing why.

There is screaming, shoving, trampling and outright brawling. At one point, crazed customers tear a bag apart the same way the Shaun of the Dead zombies tear apart David. They got the sweet, sweet savings, but at what cost?

If you do venture out the day after Thanksgiving, keep in mind what's out there. And take some footage for next year's compilation.

Have something to add to this story? Share it in the comments.