Yahoo
goes to SHUTDOWN there product?
Yahoo will be shutting down a number of projects over the next few
months so that
it can channel more attention to its more important products.
Yahoo launched a new homepage on Wednesday, with a design intended to deliver a consistent experience across the desktop, tablets, and phones that gives users a bottomless, personalized well of news and information.
Beginning April 1st, users can say goodbye to Yahoo
1.
Message Boards
2.
Avatars, Sports IQ
3.
Clues and
4.
the Yahoo BlackBerry app (if you've already installed the app,
you'll be able to keep using it).
The Finance and Fantasy Sports Message Boards will continue to
function, though
they won't be updated or supported.
This is
one more in a series of changes that CEO Marissa Mayer has implemented since
she took the reins of
the company last year.
For
example, the Yahoo
homepage underwent a big redesign, as did
the company's email product. Most recently we've seen her establish a
semi-controversial rule that Yahoo employees working from home will no longer
be able to do so.
Will
these changes help the company?
One of
the internet’s oldest destinations is new again.....
Yahoo launched a new homepage on Wednesday, with a design intended to deliver a consistent experience across the desktop, tablets, and phones that gives users a bottomless, personalized well of news and information.
Since arriving at Yahoo as CEO, Marissa Mayer has shown an intense focus on product; on making
everything simply work better
The homepage redesign follows big design and
function changes to Yahoo Mail, and a new Flickr app. Yet it presented
different challenges.
Yahoo’s front page is one of the most visited
sites on the web, but its numbers have been in declineand a refresh has been
long overdue
“First and foremost it’s a fresh foundation for a new Yahoo experience,” says Yahoo design director Jackie Goldberg. “Overall the design is streamlined for everyday use and focused on what matters most to our users–which is the content.”
This is most notable in the new newsfeed, which
automatically and continuously refreshes as you scroll through it so that
you’re always getting more and more content as you dive down into it–it’s
similar to the action on a Facebook or Twitter feed.
for example, so that you have multiple streams
on the same page. Each story has built in sharing functions to share links via
Twitter, Facebook or email.
The new Yahoo homepage also uses your
preferences to build those feeds. The more stories you click on or share about
golf, for example, the more golf stories you’re likely to see. Similarly, if
you share a story about a certain topic, you’re more likely to see more stories
on the same subject.
Goldberg was quick to point out that these ads will be easy to spot. ”We will have clear attribution to make sure users don’t confuse it with a recommended piece of content.” Goldberg was also eager to note that this was a step towards where Yahoo is going, not the destination. ”It’s the beginning of a vocabulary,” she said.
The new front page will begin to appear to
logged-in users in the United States at 7 a.m. Eastern time today, and will
continue to roll out for the next 24 to 48 hours.
It helps Yahoo serve ads. The new newsfeed will
be home to graphical, video and text ads, all tuned to your interests and
actions.
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