Yahoo SHUTDOWN old product A New Front Page for Yahoo Suggests a New Strategy

Yahoo goes to SHUTDOWN there product?

 Yahoo will be shutting down a number of projects over the next few months so that it can channel more attention to its more important products.

Beginning April 1st, users can say goodbye to Yahoo

1.      Message Boards

2.      Avatars, Sports IQ

3.      Clues and

4.      the Yahoo BlackBerry app (if you've already installed the app, you'll be able to keep using it).

The Finance and Fantasy Sports Message Boards will continue to function, though they won't be updated or supported.

This is one more in a series of changes that CEO Marissa Mayer has implemented since she took the reins of the company last year. 

For example, the Yahoo homepage underwent a big redesign, as did the company's email product. Most recently we've seen her establish a semi-controversial rule that Yahoo employees working from home will no longer be able to do so.

Will these changes help the company?

One of the internet’s oldest destinations is new again.....

Yahoo launched a new homepage on Wednesday, with a design intended to deliver a consistent experience across the desktop, tablets, and phones that gives users a bottomless, personalized well of news and information.

Since arriving at Yahoo as CEO, Marissa Mayer has shown an intense focus on product; on making everything simply work better

The homepage redesign follows big design and function changes to Yahoo Mail, and a new Flickr app. Yet it presented different challenges.

Yahoo’s front page is one of the most visited sites on the web, but its numbers have been in declineand a refresh has been long overdue

“First and foremost it’s a fresh foundation for a new Yahoo experience,” says Yahoo design director Jackie Goldberg. “Overall the design is streamlined for everyday use and focused on what matters most to our users–which is the content.”

This is most notable in the new newsfeed, which automatically and continuously refreshes as you scroll through it so that you’re always getting more and more content as you dive down into it–it’s similar to the action on a Facebook or Twitter feed.

In addition to the main feed, you can build sections for sports or politics or automobiles,

for example, so that you have multiple streams on the same page. Each story has built in sharing functions to share links via Twitter, Facebook or email.

The new Yahoo homepage also uses your preferences to build those feeds. The more stories you click on or share about golf, for example, the more golf stories you’re likely to see. Similarly, if you share a story about a certain topic, you’re more likely to see more stories on the same subject.

Goldberg was quick to point out that these ads will be easy to spot. ”We will have clear attribution to make sure users don’t confuse it with a recommended piece of content.” Goldberg was also eager to note that this was a step towards where Yahoo is going, not the destination. ”It’s the beginning of a vocabulary,” she said.

The new front page will begin to appear to logged-in users in the United States at 7 a.m. Eastern time today, and will continue to roll out for the next 24 to 48 hours.

It helps Yahoo serve ads. The new newsfeed will be home to graphical, video and text ads, all tuned to your interests and actions.

Referred by Click Here 1:

Referred by Click Here 2: