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Sunday, 9 March 2014

ad-free Samsung Milk Music and Instagram Lands Its First Big Ad Deal

Up to $100 million in ad spend over the course of a year on the social network, Ad free Samsung Milk Music only for Galaxy Smartphone or Tablet...

Samsung Milk Music...

Samsung Jumps Into the Internet Radio Race Without Ads

Samsung is the latest company with music on the brain.

The manufacturer is going up against iTunes Radio, Pandora and Spotify with its newly-announced ad-free radio service called Milk Music. The service, which is powered by Slacker and includes a library of 13 million songs, is only available for download via the Google Play store if you have a Galaxy smartphone or tablet. Even if you have an Android device, you won't be able to download the app without a Samsung Galaxy-branded device.

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Similar to how you would use an old radio dial to find stations, Milk Music lets you to move your finger over the touchscreen to tune between the stations. You can choose from about 200 curated stations everything from pop hits ('80s, '90s, etc.) to jazz. You can star songs you like, add them to playlists and pick stations based on artists. A nice perk is that you don't have to sign up for an account or even log in via a social network to gain access. 


Another benefit is that Samsung promises the service will be free of ads, which can get annoying when listening to web-streaming platforms like Pandora and Spotify. Since it's powered by existing service Slacker, there aren't other features that set it apart from what's already out there. Although it has a website, Milk Music is available on mobile only.

Samsung didn't specify whether or not it would ever roll out the service to non-Galaxy devices in the future.

Facebook may finally start to recoup some of the money it paid for Instagram.

Ad Age reports that Instagram has inked an ad commitment with Omnicom, a global advertising company, for up to $100 million in ad spend over the course of a year on the social network.

A rep for Facebook confirmed the ad deal, but not the price. One source familiar with the matter told us that the price quoted in the Ad Age story was inaccurate.

"This is an exciting new chapter and we’re looking forward to the great creative content that comes out of this partnership," a Facebook rep said in a statement. "Omnicom shares our passion for and understanding of the mobile Instagram community. Along with their clients, they’ll help to continue to set a high bar for creative work that inspires people."
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Instagram began testing ads in feeds for the first time in early November. Early advertisers included Michael Kors, Burberry and Ben & Jerry's. Even with the new partnership with Omnicom, Facebook says the number of ads that appear in feeds will remain "limited."
"This doesn’t change our advertising strategy moving forward," the rep said in the statement. "People will continue to see a limited number of beautiful, high–quality photos and videos from select brands who already have a strong presence on Instagram.”
Facebook stock ended the day down by about 1.5%.

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